Social media is one of the most used instant messaging ways in the world. According to official figures, many social media sites have millions of active users with an average daily activity of trillions of messages, where billions of photos are sent every day. It is an overwhelming number of users that surpasses all similar applications. That same number of users, indicates that it is used by many types of people, including employees of our companies, our children and our partner, who may be making inappropriate use of the popular social media sites. That is why it is necessary to…

Social media can be made useful for a business in numerous ways - generating a maximum number of walk-ins on your website, content marketing, generating prospective leads, interaction with your potential customers, End to end response with the customers. Organizations have been engaged in numerous events that can be carried out through social media to get customer brilliance by capturing VOC to gain customer insights and which in turn further leverage branding. But had you ever thought of that how we can create brand awareness through the use of social media? The only aspect of social media is to come…

Your audience demographics play an important role to understand your audience, and improve your content according to their desires. Studying your audience is an important part of creating a content that will become a bit with your audiences. See Who’s Watching Each time you publish content, it creates a different opportunity. Every content has its own percentage of male, and female viewers from respective age groups. You need to tailor your content to a specific niche including gender and age to cater more viewers. Your new content is an opportunity to attract more females, and younger viewers. In addition of…