Regardless of your goals as a brand—sell your products and services, entice people to follow you, encourage loyalty, etc.—it is imperative that people have to know you first before you are able to achieve any of the aforementioned objectives. With the world becoming increasingly connected, your brand’s capability to achieve said objectives will depend on one important component—the savvy use of social media. That being said, it’s not surprising why brands are increasing their social media marketing budget and even investing in a social media course, all in the effort to build brand reputation and gain new followers. If you…