05
Aug
One of the biggest problems with marketing in the early 21st Century is that ads are everywhere we look when scrolling through the internet. So much so that a term known as 'banner blindness' has been coined, meaning users subconsciously ignore these ads because their eyes are trained to recognise them before they have been correctly read. This is where social media influencers step in to help drive the sales for your business rather than relying on these banner-style ads. Working with a global influencer marketing agency can help you cut the clutter. Choosing which influencers to target for your…