18
May
The disclosure of a trademark must be done in a strategic and personalized way, either for a specific audience or for a specific action. When the company invests in an action without strategy and does not personalize the communication, it is more likely to be unable to take any benefit from the investment. This kind of attitude on the part of the companies is very common. Many brands invest in unplanned actions and in the end, after realizing that they have no positive results. Customizing products for example promotional pens are a strategy with the company branding that can provide…